Environmental activism and beer: a beautiful union that’s making the scene more and more these days. Thanks to emerging collaborations between breweries and environmental organizations, beer lovers can now knock back a cold one while supporting those on the front line of the climate movement.
One of the latest – and dare I say, tastiest – beer-meets-activism partnerships is Hopposition Ale, the creation of Toronto brewer, Junction Craft Brewing, and Toronto350, the Toronto chapter of international environmental organization, 350.org.
In a time of seemingly endless threats to global well-being, partnerships like that of Junction Craft Brewing and Toronto350 are a refreshing reprieve. I had the pleasure of attending the anti-pipeline beer launch, where the final name, label, and beer tagline were chosen using a “dotmocratic” vote. I was also lucky enough to purchase one of the pre-launch bottles with a label designed exclusively for that night, which Toronto350 [jokingly] stated might just become a collector’s item.
Throughout the summer, all profits from Hopposition Ale keg sales go directly towards funding the legal battles of First Nations in opposition to the Kinder Morgan Pipeline, an expansion project that poses monstrous threats to Canada’s waterways, wildlife, local economies, and Indigenous rights.
And while beer alone may not be able to solve the world’s climate problems, you can still feel pretty good while quenching your summer thirst – especially when your beer boasts the tagline This Beer Fights Pipelines and means it.
Hopposition Ale is currently available exclusively at Junction Craft Brewing, but Toronto350 and its dedicated volunteers are promoting the beer to bars and restaurants in Toronto. Stay tuned to their Twitter and Facebook for updates throughout the summer.
Allison is a citizen arborist, travel fiend, amateur birder, and baseball nut who lives in Toronto with her husband and their two dogs, Buster and Fox.