Now, this is an event that you would love, even if you feel only connected to one of the things that the title says. The project started as an exam for an event planning course, but as the organizers were super-engaged in the topic, it got much further and it seems to keep growing.
Right on the bank of the Amazon river in Belém (BR) a group of graduates got the task as their exam, to put together a creative and innovative event focused on the topic of fashion. Which they managed to do brilliantly, filling it with the truly positive and important message: watch your trash!
The project aimed to show the people the positive transformations in which the environment can pass through by conscious consumerism, use of recyclable materials and practices which reduce waste. To achieve their goal and raise more awareness they’ve decided to do more than just one event and started to carry out other activities parallel to the fashion show, such as competition of re-usable material collection and DIY sessions for utilizing them. Participants had the chance to learn how to use their “trash” to create their own object that they could use in their everyday lives.
The Amazon Eco Fashion event itself was held at the auditorium of IFPA filled to its maximum capacity, attracting the local media and representatives of major fairs of the state of Pará expressing their interest in inviting the project and collaborating in the future. The main attraction, of course, was the dresses made in the spirit of sustainability.
The movement definitely hasn’t stopped here, as they will keep touring with Amazon Eco Fashion, attending various events. More than that, the plan of one of key member is to use the energy and interest that the project raised and broaden the initiative: The area has numerous separated local green businesses who should be brought together to achieve what collaboration can – way bigger impact. Even though, the city itself lies in an area that we would consider one of the hot spots of environmental reservation, the local Eco-friendly movement scene is yet developing. Such an ideas and initiatives are great in any part of the world. But in places like Belém, they are essential in order to strengthen the local base for protecting the exceptionally rich environment and help people to turn their head from the pressure of consumption to the treasure they already have.
Her focus is on how personal decisions and behaviours can make a difference. Ildiko is constantly looking for ways to live a more eco-friendly life in our current consumerist society. She is a yoga fan, vegetarian, DIY enthusiast and the mother of a devil-puppy.