Approximately eight million tons of plastic enter our oceans each year. It is estimated that by the year 2050, there will be more plastic in the ocean than fish. But hopefully this will change. Two weeks ago, in honour of World Oceans Day, Corona teamed up with Parley for the Oceans and created a campaign in which they invited their clients to pay with plastic in exchange for beer. The plastic that most people paid with was collected along the shores of beaches in the Dominican Republic, Mexico, Brazil, Spain, Italy, and Colombia.
Corona has joined forces with Parley in hopes of winning the battle against plastic pollution by organizing beach cleanups and building awareness-raising campaigns, committing themselves to a more ethical and ecological business strategy in order to address the climate crisis. Their initiatives are focused on the Parley AIR Strategy: Avoid, Intercept, Redesign. They have Avoided plastic altogether: Corona proudly serves beer in glass bottles, and they are the first beer distributor to switch from the plastic rings that hold six-packs, to rings that are made from plant-based, biodegradable materials that break down into organic matter. This positive Interceptionhas had a huge positive impact on our ecosystem. According to an Associated Press report conducted way back in 1987, “as many as one million seabirds and 100,000 marine mammals are killed every year by six-pack rings.”
The plastic received by Corona and Parley in this campaign is given a second life throughRedesignand upcycling the immortal material. Upcycling is the process of transforming “waste” into something beautiful and useful. In essence, “one man’s trash is another (creative) man’s treasure.” Not only does this campaign save marine wildlife and clean up our beaches, it also educates people and encourages civilians to refuse plastic due to the negative impact it is leaving in our oceans. For every limited-edition pack of Corona beer purchased, Corona and Parley commit to clean one square meter of a local beach. Their goal this summer is to clean a total of 2 million square meters.
This is a wonderful campaign because large companies—like Corona—are responsible for a great part of the pollution in our planet, but some are making up for it by taking direct action in this climate crisis and making their consumers question their carbon footprint. Incentivizing people to pay with plastic they collect from beaches and cities motivates them to address the problem hands on. This makes buyers think twice before purchasing goods wrapped in plastic packaging. Corona and Parley are an inspiration, and hopefully more corporations will take responsibility and join in on the global movement of sustainability. It is one thing to simply clean up beaches, but we also need to address the root of the problem directly. If all big corporations make smarter, sustainable choices like this, we will hopefully see more fish in the ocean than plastic. If you want to join Corona and Parley’s beach clean-ups this summer, visit their website at protectparadise.com.
Do you know of any other business-NGO partnerships that are working to address climate change?
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