Sky Ocean Rescue launched their project to tackle ocean plastic in 2017. Sky Ocean Rescue invests in innovative companies and products that have a basic aim to reduce plastic use, production and what is in the oceans. They’re investing £25million in 15 projects (so far) over a five-year time scale.
The project was not only for increasing investment in ideas, but also for raising awareness. Through the #PassOnPlastic messages, over 48 million people across Europe have been reached. Aiming to spread the message to as wide an audience as possible meant using popular programs such as X-Factor on Sky Italia. In Germany, Masterchef aired a special episode on Sky Germany, thus spreading the message further still through entertainment, similarly to how it began with Blue Planet 2. They have also used the love of sport to spread the message further and introduce a reusable range to make it easier to cut out plastic.
Current invested projects include:
- The Paper Bottle by Choose Water
- Seaweed sachets (Ooho) by Skipping Rocks Lab
- Making recycling easy with the Eugène app
- Antibacterial, plastic-free film by CuanTec
- Filtering plastic out of the wash with Inheriting Earth
- Natural plant-based microbeads by Naturbeads
- Biodegradable packaging by Sulapac
- Monitor bin content levels with Nordsense
- Plastic-free bubble wrap by Flexi-Hex
- Clothes that grow with your child by Petit Pli
- A sustainable grocery delivery service by Loop
- The paper bag advertising network by Bagboard
- Food and packaging by Oceanium
- The plastic-free tampon applicator by Dame
- The new fleece by H Dawson
- Better recycling by Blue Green Vision
- Biodegradable circuit boards by Jiva
It could be seen as easy for a big business like Sky to invest in solutions, but it only works in their favour long term if they make changes too. So far, they have saved 300 tonnes by making changes throughout the supply chain, including the way they produce TV, how their buildings are run, and their employees’ mindsets.
As our knowledge and understanding of the world improves, new more creative uses for many of these findings come to light. Humans have always been creative, looking for solutions to our problems–it’s how we survived. Now when we don’t have to look over our shoulders for dinosaurs about to attack, we use this creativity for improving lives and reducing the damage we create. Maybe this new wave of inventions can prevent plastic pollution problems from occurring in the future.
Click the link to learn more about each product and the business behind it: https://www.skyoceanrescue.com/skyoceanventures/innovators