It seems almost comic to think of toilets as magical creations, but that could be closer to the truth than you have ever imagined.
Nowadays, around 2.3 billion people (roughly 40% of the world’s population) don’t have access to a toilet (surprisingly enough, more people in the world have mobile phones than toilets). Because of that, 289,000 children under five die every year from diarrheal diseases caused by poor water and sanitation. That’s almost 800 children per day, or one child every two minutes.
Luckily enough, toilets are proven to be an awesome solution, providing dignity and health, and improving quality of life. Moreover, it’s been shown that a dollar invested in sanitation yields $5.50 in increased economic prosperity. Like I said before—magical.
It was in July 2012 that Simon Griffiths, Jehan Ratnatunga, and Danny Alexander launched Who Gives A Crap—an out-of-the-ordinary toilet paper company—with a crowdfunding campaign on IndieGoGo. Simon actually sat on a toilet for 50 hours straight, refusing to move until enough pre-orders to start production were raised. The first product was delivered in March 2013 and the company has been growing ever since.
At Who Gives Crap all products are made with environmentally friendly materials, and 50% of all profits are donated to help build toilets for those in need. The donations are made to non-profit organizations—WaterAid Australia, Sanergy, Shining Hope For Communities and Lwala Community Alliance —that work to improve access to hygiene, water, and basic sanitation in developing countries. The other 50% of the profits are invested into growing the company—all to make sure that the day will come when everyone in the world has a toilet.
The company also believes that “trees should be for hugging, not wiping”, and refuses the use of virgin trees to create TP, opting for recycled paper made from 100% post-consumer waste paper (things like textbooks, workbooks, office paper, etc.), which avoids the consumption of large amounts of energy and water along the way and reduces CO2 and particulate matter emissions.
To this day, over $1,300,000 has been donated to charity—enough to help tens of thousands of people in need—and a lot of trees, water and energy were saved, thanks to Who Gives a Crap.
Who knew that toilet paper could have the power to change the world?
Did you know about “Who Gives A Crap?” work? Were you aware that toilets could have such an impact in ones’ life?
Growing up surrounded by nature, Maria’s idea of a perfect scenario resumes itself to a green, sunny and quiet one. She loves to cook vegan food (and even more to eat it), long one-on-one chats, to swim in the ocean, live music, to play the ukulele and a good book.
Her life goal is to travel the world, saving wildlife species and habitats.